The Art of Trueform Concrete

Long time friend and concrete master, Dave Grech was looking to create a behind-the-scenes video of his craft and company, Trueform Concrete. The challenge was to present the artistic side of this industry; which was hardly a challenge after spending time in the shop. It’s art every step of the way. I was called on to provide creative direction, shoot some footage & edit it down. I shot the interviews and few other scenes, but much of the video is a random collection of iPhone and other footage. It worked well with the direction we went with. For presentation, it was wrapped it in this landing page.

Here’s an fun fact: Dave wrote and performed the piano track moving the documentary along.