The NYU School of School of Continuing and Professional Studies conceptualized a series of postcards showcasing individual students and their stories. They took multiple stabs at designing it in-house, but the results never met their vision. With camera gear in tote, we toured the Greenwich Village campus with select students and snapped shots for the series. We moved away from the generic Washington Square Park photos to give NYU and its students their own identity. We paired these intimate shots and the students’ stories and produced a postcard series that delivered the proper message to prospective students.