Consultant

2000 - Present

Design & Creative Consulting

Partnering with agencies, small organizations, and individuals is significant to my growth as a creative individual as it allows me the opportunity to follow a visionary path from start to finish, completing aspects that would otherwise be delegated to other teams in a formal setting. As my consulting time is limited, I am selective in the projects I take on, ensuring that each is productive in benefiting my learning process. This collection of work has covered multiple mediums within video, branding, web, product and print design.

Senior UX/UI Designer

Feb. 2012 - June 2020

GAIN Capital

GAIN Capital provides active traders and institutions with exceptional liquidity, technology and service to trade global markets. Businesses include global CFD and FX brands FOREX.com and City Index.

• Led design direction across multiple products and features including registration, onboarding, funding, research/insights, account management, and trading.
• Defined UX/UI & art direction for multiple websites and products.
• Utilized data, client feedback, research, and user testing to simplify the complexities of various trading platforms.
• Navigated technical constraints and varied limitations to further guide creative exploration.
• Developed work flows, wireframes, mockups, and prototypes to clearly communicate concepts and features.
• Collaborated with a global team of stakeholders, vendors, and development teams to ensure visibility and consistency throughout the product cycle.

Art Director

2006 - 2011

Second Melody

Second Melody is a boutique agency powered by research and design. The intimate nature of our small yet efficient shop necessitated that we collaborate productively to maintain at the forefront of current design trends. Successfully balancing form and function allowed us to serve clients such as Panasonic, Olympus, Trump National Golf Club, Rutgers University, NYU, among others.

• Strategized, conceptualized, designed, and developed websites and print materials covering a variety of industries and styles.
• Built corporate identities and brands through logo design and ensured consistency with documented brand standards.
• Produced product demos for consumer electronics from start to finish; including but not limited to storyboarding, design, photography, animation, soundtrack composition, and editing.
• Directed photo and video shoots that served as content for websites and print work.
• Maintained client relationships throughout the design process to ensure visibility and satisfaction upon project completion.

Senior Designer

2005 - 2006

Trimspa

The TRIMSPA identity was highly publicized and extravagantly marketed by small in-house team. Their iconic brand provided me the unique opportunity to explore my creativity and display my skills broadly.

• Developed full identities and brand guidelines for new products including diet pills, gym / wellness franchise, fruit / fiber bars, and skin supplements.
• Designed solutions for multiple advertising mediums; magazines, billboards, packaging, web banners, point of purchase displays, vehicle wraps, posters, apparel, and signage.
• Managed print and advertising vendors, working closely with each to create the highest quality product.

Art Technician

2000 - 2005

Prudent Publishing Company

Prudent Publishing is the leading business-to-business publisher of premium quality personalized greeting cards. The position was technical and required a mastery of Photoshop and Illustrator.

• Introduced the art department to the latest design and production methods resulting in a quicker, more efficient process without compromising a high-quality product.
• Researched and implemented methods of variable data printing and press options which have supplemented and supported the company's vintage letterpress methods.
• Assessed and trained all incoming production artists in an effort to position them effectively in creating a balanced and productive department.

Skills

User Interface Design, Product Design, Interactive Prototyping, Wireframing, Design Research, Journey Mapping, Information Architecture, Usability and Concept Testing, Creative Direction, Logo Design, Branding, Typography, Design Systems, Print, Photography, Video Editing

Tools

Adobe Creative Suite, Sketch, Axure, InVision

Education

1996 - 2000

University of Massachusetts, BA in Communications